It's no secret that social media has become a significant part of promoting and advertising your business. Social media can be used to make or break your business, and every business owner needs to be aware of how it works and what they should do on social media.
This article will introduce you to five things every business owner should be doing on social media. Whether you're looking for ways to promote your company, advertise a product or service, or just want some tips on how best to utilise this powerful tool, these five points will give you an idea of where you need to go from here.
#1 Create a Facebook Page
It doesn't matter if you don't have enough time for the other aspects of your social media plan - you need to have a Facebook page for your business. Facebook is one of the most popular social media platforms and is perfect for promoting your company and interacting with your audience.
Ensure you have all of the necessary information on your page, such as contact information, hours of operation, and a brief description of what you do.
All of these things are useful when you're trying to connect with people.
Even if you only have a few minutes in your day to spare, you should stop what you're doing and create a Facebook page for your business. It's good for your company, and it's free. All you need is time, an internet connection, and to sign up.
Research social media scheduling platforms that allow you to schedule regular content. Spend time each week developing content, schedule it and then you can set and forget.
#2 Use LinkedIn to engage with followers and promote your business
This professional networking website is perfect for promoting your business. LinkedIn allows you to connect with other professionals in the field of your choice - just like Facebook, but specifically for professionals and job seekers.
Currently there is a lot less content being shared in the world of LinkedIn (until people start listening to Gary Vee and start posting 50 pieces of content a day), due to this the algorithms on LinkedIn allow your content to reach a lot more people. Think about the early days of Facebook when you would see images in your feed with millions of likes.
Put out the right content, and there is huge potential there to reach a large audience.
Search for specific hashtags and join in on the conversation. You might be an expert in a specific field, you could decide to search that topic as a hashtag. You commenting on these posts brings further exposure to yourself and identifies you as an expert in your field.
Make sure you sign up for a business account on LinkedIn and create a company page where you can share all your posts.
#3 Use Instagram to share photos of your services
There are countless users on Instagram, and it's easy for companies to get lost in the shuffle, especially small businesses that may not have the marketing budget of bigger companies.
That's why it's important for every business owner to stand out on Instagram.
Post photos of your services or share photos that highlight your company culture or how you work.
The more active you are on Instagram, the better chance you have of being seen by people who may be interested in what you do.
Ensure you share your content to your story. Stories are a great way to share an exciting announcement, post links to your website, ‘New posts’, to get questions from your audience and creating polls.
#4 Share videos on YouTube
Videos don't necessarily need to be about your company or products to be effective on social media.
You can create helpful or informative videos, and people will appreciate the extra content.
For example, if you are a Support Coordinator, you could make a video on how to use the different budgets within an NDIS plan and what services a Participant could potentially connect with. This would be a great way to show your skills and knowledge as a Support Coordinator, and people who are looking for those services may reach out to you.
#5 Create a Google Business Profile that links back to all other social media accounts
Many small businesses have not yet jumped on the Google bandwagon, but it's still an important network to be a part of. Google allows you to create a page for your business that supplements your other social media accounts.
When people Google your business this will be one of the first things that comes up.
People can also find all of your social media accounts in one place and learn more about your company. Make sure to include a link to your website on this page. This will make it easy for people to find everything they need in one place.
Social media can be a great way to promote your business. Even if you only have a few minutes per day for this kind of work, stop what you're doing and create an account because it's good for your company and free!
All these things are useful when trying to connect with people in order to grow your business or get feedback about your services.